SMS / TCPA Compliance Policy

Effective Date: 6.1.26

1. Overview

Virtu Values is committed to full compliance with the Telephone Consumer Protection Act (TCPA), CTIA Guidelines, and all applicable federal and state communication laws.

This SMS Policy explains how we collect consent, send text messages, and allow users to manage their communication preferences.

By opting into SMS communications from Virtu Values, you agree to the terms outlined below.

2. Consent to Receive Text Messages

By submitting your phone number through our website, checkout page, promotional form, giveaway entry, or any other opt-in method, you expressly consent to receive SMS messages, including:

  • Order confirmations and shipping updates

  • Customer service communications

  • Promotional offers and discounts

  • Product launch alerts

  • Store opening announcements

  • Abandoned cart reminders

  • Giveaway notifications

Consent is not a condition of purchase.

We only send SMS messages to users who provide prior express written consent.


3. Message Frequency

Message frequency may vary depending on:

  • Purchase activity

  • Promotions

  • Account activity

  • Seasonal campaigns

Typically, users may receive 1–6 messages per month, unless they are actively engaged with customer support or participating in a promotion.


4. Message & Data Rates

Message and data rates may apply depending on your mobile carrier plan.

Virtu Values is not responsible for any carrier charges or fees associated with SMS messaging.


5. Opt-Out Instructions

You may opt out of SMS communications at any time by:

After opting out, you will receive a confirmation message and will no longer receive promotional text messages.

For assistance, reply HELP or contact us by email.


6. Data Privacy & Security

We respect your privacy.

Phone numbers collected for SMS communications:

  • Are used solely for Virtu Values communications

  • Are never sold or shared with third parties for marketing purposes

  • Are securely stored

  • Are handled in accordance with our Privacy Policy

For more information, please review our Privacy Policy.


7. Compliance with Federal & State Laws

Virtu Values complies with:

  • Telephone Consumer Protection Act (TCPA)

  • CAN-SPAM Act (where applicable to SMS marketing)

  • CTIA Messaging Principles & Best Practices

  • Applicable state consumer protection laws

We maintain records of user consent and opt-in timestamps for compliance verification.


8. Changes to This Policy

We reserve the right to update this SMS Policy at any time.

Any changes will be posted on this page along with an updated effective date.


9. Contact Information

If you have any questions regarding this SMS Policy or your SMS communication preferences, please contact us:

Email: contactus@virtuvalues.com

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